Why B2BLAST?
Agency expertise. Freelance agility. None of the overhead.
Hiring for B2B paid ads means choosing between four options. Each has trade-offs. Here is how B2BLAST compares.
| B2BLAST | Traditional Agency | Freelancer | In-House Hire | |
|---|---|---|---|---|
| Who manages your campaigns | Thomas, personally. Ex-LinkedIn, ex-Google. | A junior account manager following playbooks. | The freelancer, but depth varies. | Your hire, after months of onboarding. |
| Experience level | 8+ years, 5 platforms, 75+ B2B clients. | Senior strategist pitches, junior executes. | Ranges from beginner to expert. | One person, one skill set. |
| Platforms covered | LinkedIn, Google, Meta, Microsoft, Reddit. | Usually 2-3, with specialists per channel. | Typically 1-2 platforms. | Whatever they know. |
| Monthly cost | €2K-8K/month, all included. | €5K-25K/month + hidden fees. | €1K-4K/month, variable quality. | €4K-8K/month salary + tools + training. |
| Setup time | Campaigns live in 2 weeks. | 4-8 weeks onboarding. | 1-3 weeks, depends on availability. | 3-6 months to hire and onboard. |
| Contract flexibility | Month-to-month after 3-month start. | 6-12 month contracts typical. | Flexible, but risky if they leave. | Full-time commitment. |
| Reporting | Tied to your pipeline and CRM data. | Platform dashboards with vanity metrics. | Basic, if any. | Depends on their skills. |
| Multi-channel strategy | Built-in. I allocate across 5 platforms. | Siloed teams per channel. | Rarely multi-channel. | Limited to one person's bandwidth. |
| Bilingual EN/FR | Native in both. Ad copy, not translation. | Extra cost for localization. | Rare. | If you find a bilingual hire. |
vs Traditional Agency
Most agencies assign junior account managers who follow standardized playbooks. The senior strategist you met during the pitch rarely touches your account.
At B2BLAST, I personally manage every campaign. No handoffs. No layers. Direct access to 8+ years of platform experience across B2B.
You pay for execution, not for office space, middle management, or a sales team.
vs Freelancer
A good freelancer can be effective on one platform. But B2B pipeline needs a multi-channel approach: LinkedIn for demand, Google for capture, Meta for retargeting.
I bring platform-insider knowledge from working at LinkedIn and Google. I know how the algorithms prioritize, how the auction works, and where budgets get wasted.
Structured methodology (the BLAST Method), not ad-hoc execution.
vs In-House Hire
Hiring a senior paid ads manager costs €50K-80K/year in salary alone, plus tools, training, management time, and 3-6 months before they are fully operational.
With B2BLAST, you get senior execution from day one at a fraction of the cost. No recruitment risk, no notice periods, no overhead.
I complement your in-house team if you have one, or I replace the need to hire if you don't.
B2BLAST exists for B2B companies that want senior-level paid ads execution without the cost of an agency or the risk of a single hire. One operator. Five platforms. Pipeline-first.
Ready to compare your options?
Book a free 30-minute call. I will review your current setup and show you exactly what B2BLAST would do differently.