The BLAST Method
A structured, pipeline-first approach to B2B paid ads. Five phases. No guesswork.
Every engagement follows the same five-phase framework. Whether you invest €5K or €30K/month, the process is identical. The depth changes, but the discipline stays the same.
Baseline
Understand where you stand before spending a single euro.
Every engagement starts with a diagnostic. I need to understand your current setup, your market, and where the gaps are.
Launch
Strategy without execution is just a deck. I build and ship.
Campaign architecture, tracking, audiences, copy. Everything is set up and goes live within two weeks.
Analyse
Measure what matters: pipeline, not vanity metrics.
Clicks and impressions are noise. I connect your ad data to your CRM and optimize on what actually generates revenue.
Scale
Once the signal is clear, scale it.
Double down on winning campaigns. Expand to new channels, markets, or geos. Cut everything that does not contribute to pipeline.
Track
Transparent reporting tied to your pipeline. No fluff.
You see exactly where every euro goes and what it produces. Reporting is tied to your pipeline, not to platform vanity dashboards.
Ready to start with a Baseline?
Book a free 30-minute discovery call. I will review your current setup and show you where to start.