About Thomas Germain
I’ve worked in B2B marketing since 2017, starting at Cofidis, and in paid media since 2020 at Pinterest, LinkedIn and Google. In October 2025 I started B2BLAST to run B2B campaigns on LinkedIn, Google, Meta, Microsoft and Reddit, with a single person answering for the entire budget.
Experience
Founder & B2B Paid Ads Consultant @ B2BLAST
Oct 2025 - Present
Paid ads for B2B companies on LinkedIn, Google, Meta, Microsoft and Reddit, offered as flat-fee monthly packages. The scope covers campaign strategy, tracking architecture (GTM, GA4, CAPI) and reporting tied to pipeline.
Account Strategist, Performance Marketing @ Google
Nov 2024 - Oct 2025 · 1 yr
Portfolio of 55+ high-potential French SMB e-commerce advertisers. Reached 125% of a €15M quarterly sales target, a commercial target distinct from the roughly €3.7M in active ad spend I managed. Grew their Performance Max, Search, Demand Gen and YouTube campaigns.
Account Director, Performance Marketing @ LinkedIn
Mar 2022 - Oct 2024 · 2 yrs 8 mos
Portfolio of 75+ mid-market B2B advertisers in SaaS, retail and finance, with a €2M quarterly quota (about €8M a year). Rolled out ABM, Lead Gen Forms, Conversation Ads and video, and grew product adoption and lifetime value across the portfolio.
Account Manager → Senior Account Manager @ Pinterest
Dec 2020 - Feb 2022 · 1 yr 3 mos
Developed the French-speaking advertiser base and built full-funnel media plans for it. Promoted to Senior Account Manager in under 12 months, while onboarding and coaching new joiners.
B2B Brand Marketing & Growth Specialist @ Cofidis Business Solutions
Sep 2017 - Aug 2019 · 2 yrs
Designed and launched the B2B website used for lead capture, with the inbound strategy and marketing automation behind it. Ran social media content and coordinated agencies on 360° projects.
Location & availability
Based in Dublin, Ireland, and working remotely. Available to B2B advertisers in Europe, the UK and the US, in English or French.
See what I’d change in your accounts
The free audit is a 10-minute Loom walkthrough and a 90-day action plan, delivered within 48 hours of receiving access. If you’d rather talk first, book a 30-minute call.