B2B paid media in France
Reach B2B buyers in France with ads written in French for that market, managed by one senior operator. You work with me directly, in English or French, from the first brief to every report.
Management from €2K/month · Recommended ad spend €5K+/month, billed separately
Two starting points: a first launch or an existing account.
Build your first French campaigns
Your B2B offer already sells and you want French buyers to see it. I start with the audience and the message, then choose which platforms get the first test budget.
Improve an existing French account
Your campaigns are live, but the leads are poor or too expensive. I review the targeting, the ads and the tracking, then follow the path from click to sales conversation to find where prospects drop off.
This offer works best if you already sell B2B, have someone to follow up with French prospects, and can spend at least €5K a month on media on top of the management fee.
What I handle for the French market.
A plan for the French market
Your offer, your target accounts and the people involved in the buying decision determine which platforms I choose and which conversions are worth measuring.
Ads written for French buyers
I write the ads in French, build the audiences and set up the campaigns. You also get recommendations for bringing your landing pages in line with the ads.
Management your team can follow
I keep testing, move budget toward what works and review lead quality with your sales team. Calls and reports are in English, and you reach me directly because I’m the one running the account.
My scope stops at paid acquisition. Website development, sales follow-up and wider market-entry work need their own owners on your side. I recommend the landing-page changes; building them is scoped separately.
An English brief, turned into an ad for French buyers.
English briefing → French ads → English reporting
Original brief · English
Promote our finance software to finance leaders in France and generate product demo requests.
Localized ad concept · French
Vos clôtures mensuelles, toujours sur tableur ?
Connectez vos comptes bancaires et votre ERP, puis clôturez le mois sans recopier de chiffres d’un fichier à l’autre.
Demander une démo
The thinking, shared in English
Open on a problem finance leaders know well (closing the month in spreadsheets) and ask for a demo once the product’s benefit is clear. I’d judge this message on the qualified opportunities it creates, not on clicks.
The same packages, at published prices.
Which package fits depends on your platforms and media budget. French ad copy and communication in English come at no extra cost.
Monthly management fees
Launch
€2-3K/month
Goal: first qualified leads within 60 days.
For a first B2B paid acquisition program, with €5-8K a month in ad budget.
- 1-2 platforms
- €5-8K monthly ad budget managed
- Monthly reporting
- One market, in English or French
Growth
€3-5K/month
Goal: a more predictable pipeline within 90 days.
For growing pipeline across several platforms, with €8-15K a month in ad budget.
- 2-3 platforms
- €8-15K monthly ad budget managed
- Reporting every two weeks
- Ongoing A/B tests on ads and audiences
- Up to two markets
Scale
€5-8K/month
Goal: one acquisition system running across several markets.
For acquisition across every platform and several markets, with €15K+ a month in ad budget.
- All five platforms
- €15K+ monthly ad budget managed
- Weekly reporting
- Creative direction: a brief and a concept for every ad tested
- Several markets, in English and French
You pay ad spend directly to the platforms, on top of my fee. There’s no setup fee: the first engagement runs 3 months, then continues month to month with 30 days’ notice.
Compare all servicesThe person you brief runs your campaigns.
I’m Thomas Germain, and before founding B2BLAST I managed 75+ B2B advertisers as an Account Director at LinkedIn. I write and optimize every campaign myself, with no junior account manager between us.
Previously at LinkedIn, Google, Pinterest, Cofidis
See my backgroundBefore you start in France
Do we need to speak French?
No. Briefs, calls and reports can all stay in English while the ads run in French. You do need someone who can follow up with the French prospects who respond.
Can you take over campaigns already running?
Yes. I start with a review of the account, the tracking and lead quality, and then we agree on which changes come first.
Which platforms should we use in France?
It depends on your audience and offer, and on your budget. I manage LinkedIn, Google, Microsoft, Meta and Reddit, but a first plan puts the budget where your buyers are easiest to reach instead of spreading it across all five.
Is this a translation service?
No. I write the French ads for the audience, the offer and the campaign objective instead of translating English ones, and the service also covers the targeting, testing and measurement a translator would never touch.
Do you build the French landing pages?
Landing-page recommendations come with the campaign work. Building the pages and translating the rest of the site are scoped separately with your team.
Can you guarantee leads or sales in France?
No. We agree on objectives and how to measure them before launch; I then use campaign data and your sales team’s feedback to decide what to change. Results still depend on your offer, budget, competition and sales process.
Let’s talk about your French campaigns.
Tell me about your offer and your current campaigns, and what you expect from France. We’ll work out where to start, in English or French.