B2B paid media in France
Your French campaigns.
Your team’s language.
Reach B2B buyers in France with locally written ads and senior campaign management. Work directly with Thomas, in English, from briefing to reporting.
Management from €2K/month · Ad spend from €5K/month, billed separately
Original brief · English
Promote our finance software to finance leaders in France and generate product demo requests.
Localized ad concept · French
Vos clôtures mensuelles, toujours sur tableur ?
Centralisez vos données financières et donnez à votre équipe une vision plus claire de sa trésorerie.
Voir la démonstration du produit
The thinking, shared in English
Lead with a familiar finance problem, explain the product benefit and ask for a demo. Test the message against qualified opportunities, not clicks alone.
English briefing → French ads → English reporting
Start where you are
Launching in France. Or already advertising there.
Build your first French campaigns
You have a proven B2B offer and want to reach French buyers. We define the audience, adapt the message and choose the channels for an initial test.
Improve an existing French account
Your campaigns are live, but lead quality or costs are disappointing. We review targeting, copy, tracking and the path from ad to sales conversation.
A good fit: a B2B offer, a sales team ready to follow up with French buyers and a monthly media budget from €5K, plus management fees.
Local execution. Clear ownership.
A plan for the French market
Review the offer, target accounts and buying roles, then select platforms and define the conversions worth measuring.
Ads written for French buyers
French ad copy, audience selection and campaign setup, with recommendations to align your landing pages with the message.
Management your team can follow
Ongoing tests, budget adjustments and lead-quality reviews, with calls and reporting in English and direct access to the person running the account.
This service covers paid acquisition. Website development, sales follow-up and broader market-entry work need their own owners; landing-page changes are scoped separately.
The same transparent packages.
The scope depends on your platforms and media budget. French ad copy and English communication are part of the service.
Monthly management fees
Launch
€2-3K/month
First B2B paid acquisition motion. €5-8K monthly ad budget.
- 1-2 platforms
- €5-8K ad budget management
- Monthly reporting
- Continuous optimization
Growth
Most Popular€3-5K/month
Scaling pipeline across platforms. €8-15K monthly ad budget.
- 2-3 platforms
- €8-15K ad budget management
- Bi-weekly reporting
- Active A/B testing
- Full strategy included
Scale
€5-8K/month
Full multi-platform acquisition engine. €15K+ monthly ad budget.
- All platforms
- €15K+ ad budget management
- Weekly reporting
- Aggressive optimization
- Complete strategy & creative direction
Media spend is separate and paid directly to the platforms. No setup fees. Initial 3-month engagement, then monthly with 30 days’ notice.
Compare all services
Meet the expert running your campaigns.
I’m Thomas Germain, founder of B2BLAST. I work directly on your accounts, from the first strategic decisions to the next optimization.
Previous experience at LinkedIn, Google, Pinterest, Cofidis
Meet ThomasBefore we get started
Do we need to speak French?
No. Briefings, calls and reporting can stay in English, while your ads are written in French. Your team needs a way to follow up with the French buyers who respond.
Can you take over campaigns already running?
Yes. We start by reviewing the account, tracking and lead quality, then agree which changes to prioritize.
Which platforms should we use in France?
That depends on your audience, offer and budget. LinkedIn, Google, Microsoft, Meta and Reddit are available; the initial plan focuses on the channels most relevant to your buyers.
Is this a translation service?
Ad copy is adapted to the audience, offer and campaign objective. Literal translation alone does not cover the targeting, testing and measurement included in campaign management.
Do you build the French landing pages?
Landing-page recommendations are included in the campaign work. Development and wider website translation are scoped separately with your team.
Can you guarantee leads or sales in France?
No. We agree objectives and measurement before launching, then use campaign data and sales feedback to decide what to improve. Results depend on the offer, budget, competition and sales process.
Let’s talk about your French campaigns.
Share your offer, current setup and goals for France. We’ll discuss the right starting point together, in English or French.
Discuss my French campaigns