B2B paid ads services and pricing
Three monthly packages, priced by the number of platforms and the ad budget to manage. In all three, I run your campaigns myself.
Platforms I manage
Monthly pricing
Choose by the ad budget you plan to run each month. The management fee is flat: it doesn’t rise as a percentage of what you spend.
Monthly management fees
Launch
€2-3K/month
Goal: first qualified leads within 60 days.
For a first B2B paid acquisition program, with €5-8K a month in ad budget.
- 1-2 platforms
- €5-8K monthly ad budget managed
- Monthly reporting
- One market, in English or French
Growth
€3-5K/month
Goal: a more predictable pipeline within 90 days.
For growing pipeline across several platforms, with €8-15K a month in ad budget.
- 2-3 platforms
- €8-15K monthly ad budget managed
- Reporting every two weeks
- Ongoing A/B tests on ads and audiences
- Up to two markets
Scale
€5-8K/month
Goal: one acquisition system running across several markets.
For acquisition across every platform and several markets, with €15K+ a month in ad budget.
- All five platforms
- €15K+ monthly ad budget managed
- Weekly reporting
- Creative direction: a brief and a concept for every ad tested
- Several markets, in English and French
You pay ad spend directly to the platforms, on top of my fee. There’s no setup fee: the first engagement runs 3 months, then continues month to month with 30 days’ notice.
Every package includes
What I need from you
Access to your ad accounts, or I create them
CRM access, so I can tie conversions to pipeline
Brand guidelines and visual assets
30 minutes a week for a check-in call
Services FAQ
Which platform should I start with?
For B2B SaaS, LinkedIn is often the first platform, because it lets you reach specific job functions at a defined list of companies. If buyers already search for what you sell, Google Ads meets that demand and complements LinkedIn well. The audit settles the mix, based on your ICP and budget.
Can you run campaigns in English and French at the same time?
Yes. Each market gets its own campaign structure, with ads written in its language, landing page recommendations for that market and separate bidding. I have worked in both languages throughout my career: at Pinterest I developed the French-speaking advertiser base, and at Google my portfolio was French SMB e-commerce advertisers.
What reporting do I get?
Each report shows spend, leads, cost per lead and contribution to pipeline, followed by my recommendations. The pipeline figures come from your CRM, not from the platforms’ own dashboards.
Do you handle landing pages too?
Every engagement includes a landing page audit and recommendations to improve conversion. Full page builds aren’t included: I write the brief for your developer or web team.
What happens if campaigns underperform?
Underperformance triggers a diagnostic review within 48 hours. I look for the cause (targeting, copy, landing page or market fit) and come back with a corrective plan. You see the numbers that triggered the review, not a softened version.
Is there a setup fee?
No. The account audit starts on day 0, then the first two weeks go to strategy, tracking setup and building the campaigns. The monthly fee covers all of it.
See what I’d change in your accounts
The free audit is a 10-minute Loom walkthrough and a 90-day action plan, delivered within 48 hours of receiving access. If you’d rather talk first, book a 30-minute call.