B2B ads budget calculator
How much should you spend on B2B ads? Pick a region, an industry and an objective, and the calculator estimates costs and results on LinkedIn, Google, Meta, Microsoft and Reddit Ads.
These estimates apply industry averages from benchmark reports published in 2025-2026. Your real costs will depend on targeting, creative quality, seasonality and competition, among other things, so read the figures as an order of magnitude, not a guarantee.
Select a region and industry to see estimates
Data sources: Built on the benchmarks below, published in 2025 and 2026. Where a vertical has no published benchmark for a platform, I interpolate the figure from adjacent industries instead of presenting it as measured.
- Metadata.io: 2026 B2B Paid Media Benchmark Report (opens in a new tab) ()
- WordStream: Google Ads Benchmarks 2026 (opens in a new tab) ()
- HockeyStack: 2025 LinkedIn Ads Benchmark Report for B2B Marketers (opens in a new tab) ()
- ZenABM: LinkedIn Ads Benchmarks: Real Data from 211 B2B Companies in 2026 (opens in a new tab) ()
- Dreamdata: LinkedIn Ads 2026 Benchmarks Report (opens in a new tab) ()
- First Page Sage: Average Cost Per Lead by Industry – 2026 (opens in a new tab) ()
- Refine Labs: B2B Paid Awareness Benchmarks (Q1 2026) (opens in a new tab) ()
- GrowthSpree: B2B SaaS LinkedIn Ads Benchmarks 2026 (opens in a new tab) ()
Want these numbers checked against your account?
These are directional estimates built from published benchmarks. The free audit starts from your own data and gives you a plan for your specific goals.