Why B2BLAST?
Senior, hands-on management of your B2B ads, without an agency's layers or a recruitment process.
You have four realistic ways to staff B2B paid ads, and none of them wins on every line. The table puts B2BLAST next to the other three.
| Criteria | B2BLAST | Traditional agency | Freelancer | In-house hire |
|---|---|---|---|---|
| Who manages your campaigns | Thomas, personally (ex-LinkedIn, ex-Google). | Often a junior account manager working from a standard playbook. | The freelancer, directly. | Your hire, once recruited and onboarded. |
| Experience level | B2B marketing since 2017, paid media since 2020. Ex-LinkedIn Account Director (75+ B2B advertisers), now covering 5 platforms. | Senior at the pitch, often junior on the account. | Anywhere from beginner to expert. | Whatever level your salary band can attract. |
| Platforms covered | LinkedIn, Google, Meta, Microsoft, Reddit. | Usually 2-3, each with its own specialist. | Typically 1-2 platforms. | The ones your hire already knows. |
| Monthly cost | €2K-8K/month flat fee, no extra fees. Ad spend is paid to the platforms. | €5K-25K/month, sometimes with extra fees on top. | €1K-4K/month, depending on experience. | €4K-7K/month in salary, plus tools and training. |
| Setup time | Campaigns live within 2 weeks. | 4-8 weeks of onboarding. | 1-3 weeks, depending on their availability. | 3-6 months to hire and onboard. |
| Contract flexibility | 3-month initial term, then month-to-month with 30 days' notice. | 6-12 month contracts are common. | Usually flexible; terms vary from one freelancer to another. | A full-time employment contract. |
| Reporting | Tied to your pipeline and CRM data. | Often built on the metrics the ad platforms report. | Varies with each freelancer's way of working. | Depends on your hire's skills. |
| Multi-platform strategy | I split one budget across 5 platforms, based on which ones feed your pipeline. | Often split between separate platform teams. | Less common: most freelancers specialize. | Possible if your hire has run several platforms before. |
| Bilingual EN/FR | Natively bilingual: each ad is written in its own language, not translated. | Adapting ads to a second language can cost extra. | Rare. | Only if you find a bilingual hire. |
Agency, freelancer and in-house figures are my estimates of typical market rates and timelines, not published benchmarks.
vs a traditional agency
In many agencies, a junior account manager runs your account day to day from a standard playbook. The senior strategist you met at the pitch rarely works on it.
At B2BLAST I run every campaign myself, so the person you talk to is the one changing your bids and budgets. I've worked in B2B marketing since 2017 and in paid media since 2020, including at LinkedIn and Google.
There's no office space, middle management or sales team to fund, so the fee pays for work on your account.
vs a freelancer
A good freelancer can do very well on one platform. B2B pipeline needs several platforms working together, though: LinkedIn to create demand, Google to catch it when people search, Meta for retargeting.
Working at LinkedIn and then Google showed me from the inside how their auctions and delivery algorithms behave. I know what they reward and where B2B budgets usually leak.
Every account goes through the five phases of the BLAST Method, starting with a diagnostic, rather than a string of ad-hoc fixes.
vs an in-house hire
By my estimate, a senior paid ads manager costs €50K-80K a year in salary alone. Add tools, training and management time, and expect 3-6 months before they're fully up to speed.
With B2BLAST you get senior-level work from day one, with nobody to recruit or train. Depending on the package, the fee runs from well under that salary (Launch, €2K-3K/month) to about the same (Scale, €5K-8K/month). The difference is the commitment, because after the initial 3 months you can stop with 30 days' notice.
If you already have an in-house team, I work alongside it; if you don't, I cover the role you'd otherwise hire for.
B2BLAST is for B2B companies that want a senior operator on their paid ads without paying for an agency's structure or taking on a permanent hire. One person runs all five platforms, and the work is judged on pipeline.
Get a second opinion on your current setup
Book a free 30-minute call. I'll go through how your ads are run today and tell you what I would change, and what I'd leave alone.