The BLAST method
How I run B2B paid ads, in five phases that tie every budget decision to your pipeline.
Every engagement goes through the same five phases, at €5K a month or at €30K. The budget sets how deep each phase goes; it never changes the order or skips a step.
Baseline
Before any budget moves, I measure where your accounts stand.
Every engagement starts with a diagnostic. I don’t change anything in your accounts until I’ve gone through them end to end, tracking included.
Launch
No strategy deck for someone else to execute: I build the campaigns and put them live myself.
In the first two weeks I set up the campaign structure, tracking, audiences and ads, then launch everything.
Analyse
I judge each campaign by the pipeline it creates.
Clicks and impressions say little about revenue, so I connect your ad data to your CRM and optimize toward the campaigns that actually feed your pipeline.
Scale
More budget for what the data has proven, and only for that.
I move budget toward the campaigns that produce pipeline and cut the ones that don’t. A new platform or market comes in only once the current data justifies it.
Track
Reporting that starts from your CRM, not from the ad platforms.
You see where every euro went and what it produced. Platform dashboards count clicks and form fills; your CRM shows which of them became pipeline.
Start with the Baseline
Book a free 30-minute discovery call: I’ll go through your current setup with you and show you where I’d start.